Gorilla Marketing

This video—a marketing piece for the Grapes with Apes event at the National Zoo (tickets still available!)—brought to mind some advice we got from the experts invited to the Smithsonian 2.0 event in January.

They quipped that we could do more good distributing 100 video cameras to boots-on-the-ground staff than we could do with 100-times the money spent on consultants and systems. This is not to say that consultants and systems are unimportant, but the assembled digerati were amazed by the experts and collections they encountered here and were shocked that we weren’t making more of each accessible.

The Grapes with Apes video was produced on a cheapo Cannon miniDV and iMovie by the Zoo’s Rachel Meskin Jordan Watts. Rachel said “Just a little bit of creativity goes a long way.”