Filed under Social

Marketing the app: a toolkit

As many museums all over the world “mobilize”, creating mobile versions of their websites and mobile apps, they come to ask for tips and guidelines for the promotion of their mobile products. Although visitors increasingly expect museums to provide Wi-Fi and connected services, they do not automatically assume museums have apps available to support and … Continue reading

The Access App Platform

WATCH THE VIDEO Nancy Proctor, Head of Mobile Strategy and Initiatives for the Smithsonian, and Halsey Burgund, sound artist and creator of, discuss the Access App project, its origins and aims as part of their proposal to MuseumNext 2014. This project is currently seeking partners and funding. Below is a draft project proposal; we … Continue reading

Next SM @ SI Meeting

Next SM @ SI Meeting

Photo: Exploring the Democracy of Images exhibition at the Smithsonian American Art Museum. Via Flickr.  The next Social Media @ SI meeting for Smithsonian staff, volunteers, and interns will take place on Tuesday, August 13th from 10-11:15 AM at the National Museum of American History. Contact Erin Blasco ( for more information. The agenda so far: Update … Continue reading

Social Media Week DC: A Mobile Smithsonian

How is the Smithsonian engaging audiences through mobile platforms? On February 20th, SI Mobile hosted mobile practitioners from across the District in an event called “A Mobile Smithsonian,” held in conjunction with Social Media Week DC (February 18-22). Nancy Proctor (SI Mobile) kicked off the event with a brief discussion of the Smithsonian Mobile Strategy … Continue reading