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Mobile Marketing Resources

During my internship at the Smithsonian Mobile Strategy and Initiatives Program I have been working on create plans, guidelines and suggestions for units on marketing their mobile products with traditional and social media around the Smithsonian. Here below are listed the different resources that I have been pulling together: SI Mobile Marketing Plan (draft); Mobile … Continue reading

Marketing the app: a toolkit

As many museums all over the world “mobilize”, creating mobile versions of their websites and mobile apps, they come to ask for tips and guidelines for the promotion of their mobile products. Although visitors increasingly expect museums to provide Wi-Fi and connected services, they do not automatically assume museums have apps available to support and … Continue reading

Open mic event: “Mobile as a dimension of everything: cross-platform thinking in museums” | Tuesday 14th January 2014

On Tuesday 14th January SI Mobile hosted an open microphone event dedicated to the latest mobile projects in museums around the Washington DC area. Students and professors from the Masters in Museum Studies program from the University of Toronto attended and participated. The discussion revolved around (but was not restricted to) a series of central questions: … Continue reading

New Date: Usability Speed Testing Workshop

The Usability Speed Testing Workshop originally planned for Jan 8 will now be part of the User Experience Community Summit organized by the DigitalGov University on Jan 28 from 9.00 to 12.00 at the US General Services Administration. Topics of the event will include: Getting Management to Understand and Buy into Usability The PRA and … Continue reading

Mobile at Quai Branly, January 2013

While in Paris for the SIME-SITEM conference in January 2013, I  got to try out some interesting new mobile experiences at the Louvre and Quai Branly museums. Quai Branly offers a number of mobile experiences for people of all needs and abilities. There are ‘traditional’ multimedia tours on loan on iPod touches; a multi-sensory iPad experience … Continue reading

Smithsonian Commons Prototype

Smithsonian Commons Prototype

    Image: screen grab from Smithsonian Commons Prototype Story 2: Visitor The Smithsonian Commons Prototype is now public. Check it out and help us move forward by leaving us a comment on this blog or with the simple vote and comment form.[Commenting is closed, but you can see all the comments we received via our wiki. … Continue reading

Smithsonian Web and New Media Strategy v 1.0

Smithsonian Web and New Media Strategy v 1.0

We’ve just posted Smithsonian Web and New Media Strategy, Version 1.0. The strategy talks about an updated digital experience, a new learning model that helps people with their “lifelong learning journeys,” and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to … Continue reading